ATHLETA
The Power of Gratitude
Rich Media Advertisement
HTML/CSS
Video and Audio Editing
OBJECTIVE
Design and build a rich-media advertising experience for Athleta’s women’s activewear, centered on the campaign “The Power of Gratitude.” The goal was to showcase the latest collection through an immersive, interactive format that encouraged exploration and engagement. The final execution included a series of banner ads and an expandable unit with clear calls to action.
OUTCOME
The final ad experience incorporated interactive elements—expandable panels, video, and CTA buttons to create a dynamic and intuitive user journey.
The campaign successfully elevated brand visibility while highlighting the collection in a way that felt engaging and on-brand, encouraging users to interact with the content rather than passively view it.
