Real life, beautifully squared.
FUJI FILM
Rich Media Advertisement
HTML/CSS
Video and Audio Editing
OBJECTIVE
Create a rich-media advertising experience for FUJIFILM’s Instax camera in support of the “Real Life, Beautifully Squared” campaign. The goal was to highlight the beauty of everyday moments through an engaging, interactive format that felt playful, authentic, and true to the brand. The final execution was delivered as a series of banner ads and an expandable unit with clear calls to action designed to encourage user engagement and brand exploration.
OUTCOME
The final ad experience brings the campaign to life by showcasing how real moments can be captured beautifully with Instax. Vibrant pastel colors and subtle, playful animations were used to create a warm and inviting interaction that encouraged users to explore the unit further. The result reinforces FUJIFILM’s message of authenticity while increasing interest in the product through an immersive, on-brand experience.
