BEAN HEAD COFFEE HOUSE
Wake the unliving
Brand Identity
Custom Illustrations
Custom typography
Apparel
Packaging
Social Media Content
Copywriting
OBJECTIVE
Develop a brand identity concept for Bean Head Coffee House, inspired by an early-stage idea for a coffee shop. The name originated from the owner’s last name, “Bean,” and the creative direction called for a playful, unconventional approach that incorporated skull imagery in a way that felt lighthearted rather than dark or intimidating. The goal was to explore how illustration, typography, and tone could work together to create a memorable and personality-driven coffee brand.
OUTCOME
The final visual identity balances playful skull illustrations with bold typography and expressive color choices. The concept feels approachable and distinctive, translating an unexpected motif into something fun and brand-friendly. The direction was intentionally designed to appeal to a more style-forward, expressive audience while remaining welcoming and accessible.
