THE HUMAN BEAN
For all the Human Beans
Custom Illustrations
Custom typography
Apparel
OBJECTIVE
Design a range of branded apparel for The Human Bean that reflects the company’s personality and values. The work needed to be visually engaging, rooted in The Human Bean’s established color palette and typography, and evocative of its core themes of community, quality coffee, and friendly culture.
OUTCOME
The final designs feature a collection of custom illustrations and typographic treatments that feel fun, approachable, and brand-forward. The resulting apparel is versatile and wearable, creating pieces that both customers and team members can connect with. These designs also serve as organic promotional tools, reinforcing The Human Bean’s identity and extending its presence beyond the coffee shop.
